The Visit Nepal 2020 must not be viewed as a campaign only; it should be recognized as a national development strategy with ownership of the VNY 2020 across the nation by each citizen and the stakeholders of this industry. Right from the airport to every touch point that a visitor to Nepal experiences must be converted to the best possible hospitality we as a country offer our guests. This can be achieved only when every citizen engages in the campaign. Tourism is not only a major economic sector of Nepal but also an area with immense potentiality. Our country is exceptionally gifted in nature, culture and heritage. Many of our beautiful locations are yet to be explored and accessed. Visit Nepal 2020 is Nepal’s commitment to improving its competitiveness through investment, innovation, infrastructure development, regulatory reform, new product offerings, environment and wildlife conservation, and greater efficiencies and excellence in service standards with the objective of developing the tourism industry as a key economic development strategy of the country.The Visit Nepal Year 2020 will act as catalyst to achieving the government agenda to recognise and accelerate the development of the high potential of the tourism industry in the years t0 come even as the government creates ease of doing business for investors and stakeholders with incentives and subsidy provisions, supportive policies, political stability and sound governance.
VNY 2020 is prioritisin investment in infrastructure, promoting the industry’s sustainability and ensuring systematic development of new and creative business models adapting to technology and how the world travels today. As the tourism sector expands and changes, it is vital that Nepal retains its importance as a lifetime destination of this important global industry.Admit this, the government has signed an agreement with the Non-Resident Nepali Association to promote the campaign in foreign countries. In cooperation with NRNA, the government is holding ‘Send one foreign friend to visit Nepal’ campaign. The government has also appointed international celebrities as brand ambassadors of the campaign.
One hundred and eight larger than life sculptures of yeti, the official mascot of the Visit Nepal Year 2020, is displayed within and outside the country to celebrate Visit Nepal 2020.
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